△ Privacy Policy

Privacy Policy

Last updated: June 29, 2026. Operated by What's The Provenance? LLC DBA Vantage, Los Angeles, California.

Overview

Vantage (getvantage.news) is committed to protecting your privacy. This policy describes what information we collect, how we use it, and your rights with respect to it. By using Vantage, you agree to the practices described in this policy.

Information We Collect

Automatically collected information: When you visit Vantage, we automatically collect standard server log information including your IP address, browser type, operating system, referring URLs, and pages visited. This information is used to analyze site traffic and improve Vantage. We use Google Analytics to collect and analyze this data. Google Analytics uses cookies to track user interactions. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Newsletter subscriptions: If you subscribe to the Vantage newsletter, we collect your email address. This is provided voluntarily and is used solely to deliver the newsletter. We use Beehiiv to manage newsletter subscriptions. You may unsubscribe at any time using the link in any newsletter email.

Cookies: Vantage uses cookies for site functionality, analytics, and advertising. You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Advertising

Vantage uses Google AdSense to display advertisements. Google AdSense uses cookies to serve ads based on your prior visits to Vantage and other websites. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to Vantage and/or other sites on the internet. You may opt out of personalized advertising by visiting Google Ads Settings. You may also opt out of third-party vendor use of cookies for personalized advertising by visiting aboutads.info.

How We Use Information

We use the information we collect to operate and improve Vantage, to analyze site traffic and usage patterns, to deliver the newsletter to subscribers, to display relevant advertising, and to comply with legal obligations. We do not sell your personal information to third parties.

Third-Party Services

Vantage uses the following third-party services that may collect information about you: Google Analytics (analytics), Google AdSense (advertising), Beehiiv (newsletter), and Netlify (hosting). Each service operates under its own privacy policy.

Your Rights

You have the right to access, correct, or delete personal information we hold about you. To exercise these rights, contact us at julius@getvantage.news. California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt out of the sale of personal information. Vantage does not sell personal information.

Data Retention

We retain server log data for up to 12 months. Newsletter subscriber information is retained until you unsubscribe. Analytics data is retained per Google Analytics' standard retention settings.

Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date. Continued use of Vantage after changes are posted constitutes acceptance of the updated policy.

Contact

Privacy-related inquiries: julius@getvantage.news. What's The Provenance? LLC DBA Vantage, Los Angeles, California.